Twitter Squatters: 87 of 100 Best Global Brands Have Lost Their Brand Name on Twitter

The parasites are already on Twitter.

Of course, I’m talking about screen name squatters, people who reserve brand names, real names, anything more valuable than their own sorry behinds.

Victims of Twitter screen name squatting include Britney Spears (although she has “reclaimed” britneyspears), Shaquille O’Neal (nowadays tweets as THE_REAL_SHAQ), Google and Apple.

Today I was working on a new business venture idea and compiled a short-list of possible partners that I’d like to work on this idea should I ever go forward with it. As I’ve been using Twitter quite a bit recently, I decided to check whether this brand had a presence on Twitter, just for kicks.

I was shocked to find out the the brand name and its variation had already been reserved as screen names. The reason I was a bit shocked was that this brand isn’t quite a mainstream brand. Sure, a well-known one but still relatively a niche brand I would say. And when I mined this brand category further down, I discovered that some of the way more obscure brands than this first one were also taken.

Read more …

Continue reading...